Key Insights and Conclusion
Some of the key insights that we took away from the test were:
■ Kids were more distracted than aided by the slider and transitions
■ Few kids were able to immediately grasp the concept of the slider and finding age appropriate content. Younger kids especially didn't understand what the slider was for.
■ Content was king in determining which “Netflix was their Netflix.”
■ Younger kids were far more likely to use the character bar to find shows while older kids would actually take the time to peruse titles before making a selection.
■ We likely could’ve discovered the same results with a less polished and less expensive version of the prototype.
While the tests ultimately weren’t successful in validating our hypothesis, many other key findings surfaced in this test. We decided not to move forward with the Aging Up concept, however we did use these insights to improve upon other features such as the character bar, how we displayed content, and it even influenced the design of future iterations of the kids tablet experience.