Amazon Inspire is a newly launched platform that allows educators from across the country to search, share and rate resources. 
I was charged with developing a new, yet familiar, brand identity for Inspire that built upon Amazon's iconic design, while also  introducing a more modern visual language that allowed the platform to stand on its own. There was an immense amount of information to organize and present in a digestible manner for an audience that ranged from tech-savvy to technophobic. As the Design Lead, I had to account for everything from the style guide, to affordances, to the informational hierarchy across all pages.
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